I do a fair amount of shopping on Amazon.  Like, a lot.

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About 1,100 orders in the past 7 years alone.  You’d think I’d be ashamed, but enh…

I have read probably hundreds of customer reviews, much like other Amazon-Prime addicts.  But what do you do if there’s no reviews for the product you’re looking for?

For example, I’ve been admiring these coffee mugs by Hues & Brews. And yet there’s no reviews.  hues brews mugs

You can try to dig around on other websites; I did and couldn’t find anything definitive.  But really the easiest thing to do is to click on the company name and see how their reviews stack up on their other products.

A quick scan of Hues & Brews other products leads me to think that $20 on some coffee mugs is probably not a risky gambit.

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Do you have any tricks dealing with reviews on Amazon?  Let me know in the comments!